
Our Strategic Model
For AI Success
Our methodology isn’t just theory — it’s a real-world blend of lived experience and proven frameworks. We combine hands-on market insight from working with UK businesses at the forefront of change, with the strategic clarity of Kotler’s marketing principles and the structured transformation guidance of the Prosci ADKAR® model.
This mix allows us to do more than assess or advise — we design and deliver AI adoption strategies that align with your business goals, inspire your team, and create real, lasting impact. By combining what works in boardrooms with what resonates on the front line, we make sure every client receives not just a plan — but a pathway to success.


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1
Discover
We begin by aligning on your business goals, customer needs, and competitive landscape.
This ensures the AI strategy supports real market advantage, not just internal efficiency.
We also identify stakeholders, change impact zones, and potential adoption resistance.
🔍 Outcome: Shared clarity on purpose, urgency, and leadership buy-in.
2
Assess
We evaluate your AI readiness across data, technology, workflows, and people, including skills gaps, process friction, and cultural dynamics. This also includes an assessment of your customers' evolving expectations in the AI era.
📊 Outcome: A readiness score and insight into what needs to change for success.
3
Identify Opportunities
We identify high-impact, realistic AI use cases that solve actual business problems and enhance your team’s performance, not replace it. All opportunities are mapped to potential ROI, risk, and ease of adoption.
💡 Outcome: A short list of prioritised, employee-supported use cases.
4
Research & Compare
We research, vet, and compare relevant AI tools and vendors, focusing on fit, scalability, user experience, and integration ease. We also prepare internal champions with the knowledge needed to support upcoming changes.
🧠 Outcome: A curated shortlist of solutions aligned with your needs, budget, and people.
5
Delivery Roadmap
We provide a structured, time-bound roadmap that includes implementation phases, roles, budgets, and KPIs — ensuring your leadership and staff have a clear path from decision to delivery.
🗺️ Outcome: A realistic, cross-functional action plan — ready to present and implement.
6
Implement
We guide your team through a pilot or phased rollout, ensuring minimal disruption and maximum learning. This includes training, feedback loops, and early wins that build confidence across departments.
🚀 Outcome: Proof of value in a controlled setting with early employee and customer validation.
7
Support
We stay with you post-pilot to support full rollout, troubleshoot adoption issues, and enable long-term impact. We offer coaching for team leads and help you embed AI into culture, not just systems.
🤝 Outcome: Sustainable change, continued momentum, and measurable business outcomes.
