🎤🎶 AI on Stage — A Night at Robbie Williams’ Concert
- Oxana Bulakhova
- Jun 10
- 1 min read
Last Friday, I had the pleasure of attending Robbie Williams’ World Tour concert at Arsenal Stadium — and let me tell you, it wasn’t just music that took centre stage.
Robbie wasn’t alone on that platform; he had digital avatars of himself at different ages — one as a lively teenager, another as a curious eight-year-old — literally chatting with him, sharing jokes, and even singing along.
That’s AI in the spotlight, right there.
What amazed me even more was how naturally the crowd embraced it. No gasps, no surprise, just laughter and smiles, like we’d been seeing AI-powered avatars at concerts for years.
And maybe that’s the point: AI isn’t just in tech labs anymore. It’s in our daily lives, even at gigs.
This is such a powerful example of how AI can blend seamlessly into industries where you’d least expect it, like music and live entertainment.
If you’re still wondering how AI can transform your business, take a page from Robbie’s playbook: think creatively, think differently.
At Make AI Work, we help businesses of all sizes explore how AI can enhance their offerings, from backstage to front of house.
Let’s chat about how to bring that same magic to your company.
